
London, UK, 17 September 2007 – Jennifer Tighe, Business Development Director for Current Medicine Group (CMG) LLC, will be speaking at the Eyeforpharma 7th Annual Pharma Marketing Congress on Friday October 26th, 2007.
The congress, being held in Barcelona, Spain from the 25–26 October, brings together top marketing executives from AstraZeneca, Eli Lilly, Merck, Novartis, Wyeth, and other leading pharmaceutical companies to discuss marketing strategies and how to maximise return on investment (ROI).
Speaking during session four, ‘How to Drive Revenues up by Leveraging Exceptional Performance from All Available Marketing Channels,’ Ms Tighe’s presentation, ‘Innovative eMarketing and Sales-team Campaigns with Proven ROI,’ is a case-study of a highly successful pharmaceutical multi-channel marketing campaign.
For further details on the congress including agenda, speaker information and registration please visit: www.eyeforpharma.com/marketing07
Founded in 1986, CMG is a medical publisher providing high-quality educational content and services for all major pharmaceutical companies and other healthcare organizations. CMG is part of Springer Science+Business Media, a leading global publisher in the STM (Science, Technology and Medicine) sector.
Eyeforpharma is a leading global source of information for the pharmaceutical industry. Eyeforpharma produces international conferences as well as providing business intelligence and analysis online: www.eyeforpharma.com
Bryony Lott
Tel: +44 (0)20 7418 5604
bryony.lott@currentmedicinegroup.com